Before I started working with Corey (my business
partner and the founder of Evolved Finance) back in 2014, I was the
US footwear manager and merchandiser for adidas Golf.
In this role at adidas, I learned the importance of
pricing very quickly because a big part of my role was to make sure
all our footwear models were priced to:
Drive profit for the company
Drive the sales volume needed to steal market share
from our competition
Leaving this business environment of tangible/physical
goods to dive into an online world of digital offers and services
made me have to rethink what I knew about pricing quite a
After looking at thousands of profit and loss
statements and having hundreds of coaching conversations with our
clients, it’s become clear to me that pricing is just as important
for an online business looking to scale and grow as it is for a
company selling physical inventory.
I still see a lot of online entrepreneurs feeling
unsure about what to consider when deciding the price of their
online offers. Many times, their pricing is holding them back from
taking their business to the next level.
That’s why for this episode, we discuss:
Why it’s ok to change your prices as your business
How pricing affects the customers you
How pricing supports your future team
Why pricing needs to fully reflect the value of your
Why you need to consider your pricing in tandem with
your customer journey
How the price of your offer will affect your marketing
About the Podcast
Bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.