For most business owners, finance might as well be a
four-letter word. It can definitely be scary to get a handle on
your numbers—after all, what you don’t know can’t hurt
The problem is that running your business without
knowing what’s going on financially is a little like driving a car
with cardboard taped over the dashboard. Sure you can do it for a
while, but how will you know if you’re running out of
Nobody longs to become an entrepreneur so they can
crunch numbers and organize financial data, and many financial
services companies contribute to this by making it sound more
complicated than it is.
The financial side of running a business gets a bad
rap, which is why in this episode, we discuss:
Why every single online business owner can and should
understand their own numbers.
How I came to love numbers even coming from a very
Why finance professionals have done a horrible job of
making finance an accessible topic.
How you can get help with the crappy part of finance so
you can focus on what matters.
Why every CEO needs to have a solid understanding of
the financial side of the business.
About the Podcast
Bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.