There are a lot of great business educators out there
helping entrepreneurs to master the different aspects of their
businesses. In fact, many of our clients are those educators. And
we know exactly how great they are at what they do because we see
their numbers.
But as important as it is to lock down your Instagram
strategy, hone your copywriting skills, or up-level your webinar
presentations, there is still the “un-sexy” part of running your
business that most business coaches just don’t talk
about.
Operations.
As we talked about a couple of episodes ago, smart and
efficient internal operations are what can take a business from
“ok” profitability to outrageous profitability.
That’s because as a business grows, simply getting
stuff done isn’t enough to keep a business healthy. Getting stuff
done efficiently and strategically becomes just as important as
your ability to drive revenue and make sales.
And nobody understands this better than Natalie
Gingrich, founder of The Ops Authority.
During my conversation with Natalie, we
discussed:
The role of operations in online business
The difference between operations integrators and
operations directors
Why most small online businesses only need part-time
operations managers
When it’s time to think about hiring an operations
manager
How your operations can dramatically affect the
profitability of your online business
Why having a clear vision for your online business is
so crucial for keeping your operations streamlined and
effective