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The Bottom Line by Evolved Finance


Aug 17, 2020

When I jumped into the online business world six years ago, one of the first concepts I had to wrap my head around was affiliate marketing. As someone who had spent the previous 5 years in the sporting goods industry, it just wasn’t a strategy I was familiar with.

But back in 2014, almost all our clients were either running affiliate promotions for their own products or promoting a product for someone else. Over the last 5 years, however, we’ve slowly seen our clients focus less and less on both sides of the affiliate relationship.

What’s changed?

A lot.

That’s why in today’s episode, we discuss:

  • What affiliate marketing means in the online space

  • How the evolution of digital products is making it more difficult to utilize affiliates

  • Why affiliate marketing can be a shaky foundation to build your business upon

  • How much of your revenue you should be spending on Facebook ads

  • Why affiliate marketing tends to burn out entrepreneurs

  • What we prefer our clients to focus on instead of affiliate marketing

  • When does affiliate marketing make sense and why?