Aug 17, 2020
When I jumped into the online business world six years ago, one of the first concepts I had to wrap my head around was affiliate marketing. As someone who had spent the previous 5 years in the sporting goods industry, it just wasn’t a strategy I was familiar with.
But back in 2014, almost all our clients were either running affiliate promotions for their own products or promoting a product for someone else. Over the last 5 years, however, we’ve slowly seen our clients focus less and less on both sides of the affiliate relationship.
What’s changed?
A lot.
That’s why in today’s episode, we discuss:
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What affiliate marketing means in the online space
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How the evolution of digital products is making it more difficult to utilize affiliates
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Why affiliate marketing can be a shaky foundation to build your business upon
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How much of your revenue you should be spending on Facebook ads
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Why affiliate marketing tends to burn out entrepreneurs
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What we prefer our clients to focus on instead of affiliate marketing
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When does affiliate marketing make sense and why?
