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Dec 28, 2020

I think it’s safe to say that 2020 will be a year we will all remember for the rest of our lives.

For most Americans, if you have your health and you have an income, you are one of the lucky ones. And there is no question that the majority of our clients felt pretty fortunate this year.

That’s why for this episode,...

Dec 21, 2020

In last week’s episode, we talked about the importance of pricing for online businesses. This week, I thought it would be appropriate to ask the question, “should you ever discount your offer?”

Many online entrepreneurs struggle with this question because of what they see retail businesses do. But...

Dec 14, 2020

Before I started working with Corey (my business partner and the founder of Evolved Finance) back in 2014, I was the US footwear manager and merchandiser for adidas Golf.

In this role at adidas, I learned the importance of pricing very quickly because a big part of my role was to make sure all our footwear models were...

Dec 7, 2020

At Evolved Finance, we love making finance easier for our clients.

One of the most common ways we see entrepreneurs make things harder for themselves is by not having centralized software to track every sale they make in their businesses. 

Newer online businesses tend to accept any form of payment they can because they...

Nov 30, 2020

Can you freaking believe it’s December already?

December and January are when things really pick up for us at Evolved Finance. Between submitting 1099s and sending bookkeeping files over to our clients’ accountants, it’s definitely the busiest time of year for us.

It’s also the time of year where a lot of...