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Jun 29, 2021

There are few things online business owners want more than a high converting paid traffic advertising campaign. The ability to put money into Facebook, Google, or Instagram ads and get hundreds of paying customers in return is the ultimate dream for online entrepreneurs.

Many business owners try to run ad campaigns to...

Jun 22, 2021

During my time at adidas, I was lucky enough to work in footwear. It was a product person’s dream. What footwear lover wouldn’t want to work for one of the most famous and successful manufacturers of athletic footwear in the world?

A pitfall of being so close to the product you’re helping to bring to market,...

Jun 15, 2021

It’s safe to say that not all online entrepreneurs start their businesses because they’re motivated by money.

There are many other reasons to start an online business:

  • You don’t want to have a boss anymore
  • You want to focus on work you love
  • You want to make a bigger impact on the world
  • You want to do work that is...

Jun 8, 2021

I’ve said it once and I’ll say it again.

Entrepreneurs love overcomplicating their businesses when they don’t need to.

Most business owners don’t want to make their businesses more difficult to run, but as problems and issues pop up, they tend to add layer after layer of band-aids instead of treating the cut...

Jun 1, 2021

There was a time in the not-so-distant past when bookkeeping and accounting tasks were all completed on paper. If that were still the case, I can assure you that I would not have shifted my career to the world of accounting and finance. Ha!

Like with most industries, technology and software have dramatically changed...