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The Bottom Line by Evolved Finance


Nov 16, 2021

We’re revisiting some of our most popular and helpful podcasts from the last year. For this week, we are replaying episode 97.

During my time working for adidas America, I quickly learned how important data is to running a successful business.

Do we need to order more inventory? Look at the data.

Do we need to run a promotion? Look at the data.

Do we need to change the pricing of a product? Look at the data.

Are we on track to hit our sales targets? Look at the data.

Any major decision I made or was a part of was always based on some sort of financial, inventory, or marketing data. I understand that adidas is a multi-billion-dollar corporation whereas Evolved Finance’s clients are running multi-seven-figure businesses at best, but that doesn’t make data any less important.

That’s why in this episode, we discuss:

  • How we used data to make decisions at adidas
  • The role sales data plays in a successful online business
  • The role marketing data plays in a successful online business
  • The role financial data plays in a successful online business
  • Why your business will be more successful when you’re making data-driven decisions instead of gut decisions
  • How to get the data you need to make the right decisions