Before I joined forces with Corey at Evolved Finance
back in late 2014, I had spent the last 5 years at adidas,
specifically working in the golf division.
adidas is a company with an extremely recognizable and
powerful brand. Likely one of the most recognizable brands in the
world. Although I tried to resist drinking the Kool-Aid, the power
of the adidas brand has me likely wearing adidas shoes for the rest
of my life (I wasn’t a Nike guy, to begin with,
But shaping a brand like adidas is dramatically
different than shaping a brand for a small online business, isn’t
That’s where our latest podcast guest, Michelle
Garside, shines some light for us.
During my conversation with Michelle, we
How Michelle took her years of experience working on
brand strategies for massive corporations and channeled it into
supporting small online businesses
What is a “brand” and what makes a “brand”
What does a small business owner need to be aware of
when it comes to their brand?
What are the most important components of branding a
small online business?
How can a clear and defined brand make your business